# DeFonseka

> DeFonseka is a Chicago-based fractional CFO, Operating Partner, and business
> development advisory for founder-led and growth-stage companies. Engagements
> typically deploy within two weeks and combine financial governance, OKR-based
> operating cadence, and structured business development.

## Core Pages
- [Home](https://www.defonseka.us/): Overview of DeFonseka's operating partner, fractional CFO, and business development services
- [About](https://www.defonseka.us/new-page-1): Definitions of DeFonseka's three core service lines — Operating Partner, Fractional CFO, Business Development
- [Case Study](https://www.defonseka.us/new-page-2): Client engagement results, including multi-state CPG licensing and expansion
- [Framework](https://www.defonseka.us/services): DeFonseka's engagement methodology and service framework
- [Peer X](https://www.defonseka.us/services-1): DeFonseka's founder peer-exchange community platform

## Industries Served
CPG and food retail, medtech, wellness and longevity, founder-led growth-stage companies

## Contact
- Discovery call: https://scheduler.zoom.us/defonseka
- Location: Chicago, Illinois
Homepage Definition Block (add above the current "Build a Lasting Performance Culture" section)

DeFonseka is a Chicago-based fractional CFO, Operating Partner, and business development advisory for founder-led and growth-stage companies. We embed directly inside client teams — typically deployed within two weeks — combining financial governance, OKR-based operating rhythms, and structured business development to close the gap between where a company is and where it needs to be.

This gives AI engines one clean, self-contained answer to "what does DeFonseka do" before they ever reach the culture-framework content further down — and it doubles as the answer block for questions 1–3 on your priority list (fractional CFO / operating partner / business development definitions).

That covers all three Phase 1–2 fixes: the About page rewrite, the Case Study draft, and now the llms.txt + homepage block. Ready to paste into Squarespace whenever you are.

where is that on squarespace

Searched the web

Confirmed directly from Squarespace's own docs (updated July 22, 2026) — good news, no workaround needed anymore:

llms.txt — native support, no plugin needed
Go to the SEO/AI Visibility panel in your Squarespace dashboard
Click SEO Settings → the LLMS.txt tab
It's off by default — paste the file content I gave you into the text field
Click Save

That's it — Squarespace serves it at defonseka.us/llms.txt for you.

About & Case Study copy — where to paste it

Since your prior work already used Squarespace Code Blocks for the About/Case Study pages (per your last audit), the path is:

Open the page in the Pages panel → click into the section
Click the + to add a block → choose Code
Paste your copy wrapped in basic HTML (e.g. <h2>, <p>) so it renders as real text, not another image
Delete the existing screenshot image blocks on the About page — that's the actual fix; leaving them alongside the new text just duplicates content
Save and Publish
One more check while you're in there

Confirm AI bots aren't blocked: Settings → SEO (or the same SEO/AI Visibility panel) usually has a bot-access toggle for GPTBot/PerplexityBot/ClaudeBot. Squarespace allows them by default, but worth a glance since it sits right next to the llms.txt setting.