DeFonseka
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DeFonseka
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Two mandates, one firm. Both are principal-led, both carry deliverables rather than recommendations, and both are staffed by a team curated for the work rather than reassigned to it.
Financial governance, KPIs and weekly OKR reporting — carried by a named principal inside your operating cadence. Deployed in two weeks.
Position papers, go-to-market frameworks and — critically — the relationships: a standing network of investors, clinicians, institutional leaders and regional partners we activate on your behalf.
Senior capability inserted where the org chart is thin — finance, commercial, operations — without a permanent hire or a year of search.
Weeks, not quarters. We arrive with the burn rate monitoring, process map and reporting cadence already drafted.
Margin ownership as a discipline: cost to serve, pricing integrity, working capital — and the mapped processes that keep them honest.
The governance layer founders postpone — KPIs with named owners, OKR reporting, and clear thresholds for who decides what.
Enterprise clients entering a complex or regulated category rarely lack analysis. What they lack is a route to the people who decide — and a team whose only mandate is the new initiative. Leveraging existing relationships bypasses the noise and gets to decision-makers directly.
In our work with a leading medical device manufacturer's interventional MRI division, we built the go-to-market strategy for a new luxury concierge-medicine ecosystem — market positioning, reimbursement analysis and stakeholder development — by drawing directly on our existing network of physicians, real estate partners and regional media relationships to accelerate market entry.
Client name withheld at the manufacturer's request; engagement details shared with permission.
A short conversation to establish whether the problem in front of you is an operating problem or a market-entry problem — and whether we are the right firm for it. Fit runs both ways.
No cost Thirty minutesWe define the deliverables, the reporting cadence, and the principal who will carry them — then curate the bench the initiative actually needs rather than staffing it from who happens to be free.
One to two weeksOperating engagements begin with the 90 Day Sprint. Market-development engagements begin with the position paper and the first tranche of introductions.
Deployed in two weeks